Why there is more choices for girls than for boys??

I think a lot of mums are going to agree with me on this - There is far more choices for girls than for boys. When you walk in the shop you see all these beautiful, colorful clothes for girls and not so many for the boys. I wonder if it due to the fact that the girls's stuff sell better??? I always look for cute outfit for my boys, and honestly it is not easy to find it.    I ended up buying bits and pieces from Europe and America.

I feel like mothers of boys are greatly disadvantaged by the retailers. Surely, there is a market for boys - clothes, shoes and accessories.  At the playgroups, and mothers groups there is always little complaints from mothers going around not  being able to find cute clothes for boys (of course reasonable priced).

When I started doing Gucio shoes, I never realised the colour choices we offer are more suitable for boys than for girls. Only when my girlfriend pointed out to me I thought she was actually right.
I didn't come across many moms wanting blue shoes for the girl (nothing wrong with that).  In general the boy can wear any color, maybe except heather (which is also personal choice). I find  mothers order heather and natural colour for the girls, I also had one order for navy blue (only because the mum wants to keep the shoes for her second child, who happen to be a boy).

What I'm trying to say is that I'm very happy, that for a change we can offer more choices for boys when it comes to hand made, leather, quality shoes than for the girls.  It is a total coincidence as I don't get too much say when it comes to the colours, but I kind of like it.

I'm sure if you are a mother of a boy/boys you will like it too.

Go boys

​Iwona